With more and more people using ads blockers, it’s important that webmasters use all means possible to optimize their ad units across their portals.
We used WordPress to run this blog. We also run Google AdSense to help us pay the bills. As more people begin using ads blockers (programs that block advertisements on the web), the more money publishers lose.
Now the main reason I’m writing this post is to share my experience with webmasters across the web who want to earn more with Google AdSense ads. Google AdSense helps publishers earn some money for their work online.
Without Google AdSense program, some of us might not have continued this long.. We love what we do, writing tips and helpful tutorials, but we also need to pay bills to keep our sites running.
Over the past months, I have been using Google AdSense plugin for WordPress to automatically display ads on this blog. It’s an official plugin written by Google to help WordPress publishers insert ads into their pages.
Google write that “This plugin lets you place AdSense ads using a simple point-and-click UI rather than manually inserting snippets yourself.” and that the plugin “automatically determines potential placements for AdSense ads, suggests an initial ad layout, and allows you to lay out ads on your site.”
For the past months I have been running the WordPress plugin to show ads on this blog. During those months, I actually lost more money than when I was inserting the ads myself, manually.
Besides losing money for publishers, the plugin makes it difficult for most webmasters to even run it as it analyses and tries to find the correct locations on the page to insert ads. Since WordPress themes are not designed with Google AdSense plugin in mind, finding the right locations to insert ads can be challenging for some.
For me, I figured it out and actually made it work for my site. The reason I stopped using the plugin is my AdSense earnings dropped by 30%. That’s a lot to lose.
I stopped using the plugin few weeks ago, and started inserting the ads myself, and my earnings have returned to normal. If you’re currently using the plugin, try inserting the ads your self, then compare the results.
You may just find out that you were actually losing money running AdSense ads using Google office AdSense plugins for WordPress.
If you’re currently using the plugin and you think otherwise, please feel free to respond below.